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How to make your SEO work harder

How to make your SEO work harder

(SEO) Search Engine Optimisation is your ticket to getting the most out of your online campaigns.

This is your toolkit for optimising your search engine marketing.

There are Multiple Benefits

More Traffic

As you gain more visibility, you will start to see an increase in the number of website visitors.

More Leads

We can target the audience that is most likely to be interested in your products and services.

More Revenue

The increase in targeted leads makes it easier to turn those leads into paying customers.

More Brand Awareness

Your brand can become the one your customers think of over all the competition in the industry.

More Business Growth

The new traffic, qualified leads, and brand awareness all contribute to new growth opportunities.

More Trust and Authority

When you reach the top of the search results, your customers will see you as the industry authority.

Besides the obvious gift related searches in the lead up to Christmas and exercise related search in January, it’s not always easy to know which keywords are trending or, specifically, when they are trending.

Identify effective keywords to target.
Use Google Search Console.
Switch off irrelevant Google AdWords.
Bring in expert help.

1. Identify effective keywords to target

Google Trends can help you to discover the peaks and troughs of various keywords throughout the year. To begin, type in all of your usual keywords to see which ones are trending in any point in time. You can also type in associated keywords to see if there are any opportunities that you haven’t targeted before.

Once you have discovered trending keywords, you can invest more into those terms and phrases to capture your audience at the time when they want your products or services the most. You might increase your bidding, or increase your spending cap for the month.

2. Use Google Search Console

Another of Google’s nifty tools is the Search Console.

This tool allows you to see which pages on your website are gaining the most engagement at any one point. You can search anything over the last 16 months, so taking a look at your data throughout any season, and looking at information from last period, should give you a good idea which of your website pages are most ‘in demand’.

Again, you can use this information to influence your paid ad management. You can invest more into each click, set a higher limit for the campaign overall (therefore allowing more clicks before you reach that cap), or invest in a wider set of keywords that can lead back to your in demand landing pages.

3. Switch off irrelevant Google AdWords

Good Google Ads management will start with careful keyword research, grouping terms into ad campaigns and groups.

In the lead up to main sales seasons, it pays to review current campaigns to ensure the keywords you’re bidding for will still pay dividends.

For example, a brand selling linen products might find that beach towels and beach towel keywords are in hot demand over the warmer months, but drop dramatically at other times. This is the time to temporarily switch off bidding for beach towel keywords – while keeping higher value products such as winter bedding in the spotlight.

4. Bring in expert help

Search Engine Optimisation is an excellent way to boost your bottom line at any time of year and there are many ways a smart business owner can implement an SEO strategy to reap the rewards.

However, not everyone has the time or inclination to do the research, explore the tools available and create the content and marketing required to optimise your efforts.

In that case, asking the experts may be the best way for you to optimise your campaigns.

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