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Google Ads, formerly known as Google AdWords, is an online advertising platform that allows businesses to create and display ads on Google’s search engine and other websites. Some features of Google Ads include:

1. Ad formats: Google Ads supports various ad formats such as text, display, video, shopping, and app ads.
2. Targeting options: Advertisers can target their ads to specific locations, languages, demographics, devices, and interests. They can also use keyword targeting to show their ads to users who search for specific keywords.
3. Bidding: Advertisers can set a maximum bid for their ads, which determines how much they are willing to pay for each click or impression.
4. Ad extensions: Ad extensions provide additional information to users such as phone numbers, location, and links to specific pages on the advertiser’s website.
5. Ad scheduling: Advertisers can schedule their ads to appear at specific times or on specific days to target users at the most relevant times.
6. Conversion tracking: Google Ads allows advertisers to track conversions, such as purchases, sign-ups, and phone calls, to measure the effectiveness of their campaigns.
7. Quality score: Google uses a quality score to determine how relevant and useful an ad is to the user. Advertisers with higher quality scores may get better ad positions and pay less for clicks.
8. Remarketing: Advertisers can show ads to users who have previously visited their website or engaged with their brand.
9. Performance metrics: Google Ads provides various performance metrics such as clicks, impressions, click-through rate, and cost per click to help advertisers measure the success of their campaigns.

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